Do you know what on-demand media streaming is? Well it is aggressively changing the way music, news, film and media lovers world wide will pay for and access their selected entertainment. And by the way, the majority of this media will be purchased by mobile hand devices, and watched on advanced cell phones and home plasma or High Definition television entertainment systems. The fact that the ?living room? in one?s house is no longer called the ?living room? but rather a ?media-center?, ?movie room? or the more popular ?home-theater?. These definitions are not to be associated with the masculine ?man-caves? ?which are rooms , or basement lounges furnished to please the man of the house and his male friends when they meet to watch the football game, drink beers or play cards without the interruptions of children needing diaper changes or nagging wives needing the storm gutters along the roof cleaned out.
Technology has totally changed the way we interact with it and define our lives and free time. Many global Music and Movie making studios have sadly arrived to the realization that their consumer does not care for the middle man; the physical brick-and-mortar record store or the expensive, super wide-screen, local movie theater are required for enjoying media. The consumer only needs to make a one-time purchase, albeit an expensive one and from then on never suffer the need to hire a babysitter, spend petrol money and time to travel to the movie theater, spend money on parking, overpriced ticket at $12 to $14 dollars then again the same amount on overpriced bad tasting food. The downside was there will be no alcohol; no beer and no wine?all the extra comforts of a personalized home atmosphere can provide. Coincidentally, there are some classy movie theaters strictly for the 25 years and older crowd that do in fact serve alcohol and upscale movie-munchies menus that include sitting at your leather, and adjustable movie seat with a dinner tray in your lap filled with fried shrimp, buffalo wings, or a deep dish pizza by-the-slice, martini?s and full bar. But this can not slow the flow of dissatisfied and economically strapped music and film buyers. Additionaly, the platform for delivering media content and selling it is rapidly changing , and providing the stage for the downfall of all global media companies operating on an old marketing model.
In regards to music and film, there is a new internet based marketing model that is spreading in usage. For example, the independent rapper Burudi, also known by his full name Burudi Monyonyi, relies on internet niche marketing to country-specific and regionally located youth rap followers who crave new rap songs , and Burudi is leveraging all the affordable SEO ?search engine optimization?techniques to penetrate deeper into this increasingly price conscious demographic. What the movie and Music studious don?t understand is that customers sometimes want a complete album, and sometimes they want just a few new rap songs . In regards to movies, many patrons are time deficient; they lack the flexible schedule they once had before the global financial crisis that forced them to work 2 jobs not associated with their education and professional skills. They require watching new studio movie releases at home; in their own home theater atmospheres, and during hours that accommodate their crazy schedules.
The new age rapper Burudi understands that on-demand streaming of his new rap songs is the best way to sell media to his fans located in niche markets domestically in the United States and abroad in places like Germany and France. How? He is managing a more efficient marketing strategy than that of the global media companies and movie theater distributor chains. Burudi is employing a campaign that directly depends on SEO strategies to create or ?artificially? create an online community of fans or ?followers? of a new music artist. For example; instead of selling physical Cd?s of new rap albums, CD multi-packs of complete artist?s catalogue of songs, or physical DVD?s of feature movies in shopping malls, record outlets and media stores, alternatively the media giants must provide flexible streaming of new content straight from an internet site.
The evolution of data transformation itself has been quite extraordinary. Twelve inch vinyl records became eventually shiny CD?s; Hollywood feature movies once shot on celluloid film are now shot on High Definition Video and later digitized and compressed into packets that can be shared with bit-torrent software known as ?share-ware technology?. This metamorphous of data platforms has enabled the inexpensive distribution of and sometimes illegal distribution of new and old music and movies. For example, this month September 2011, Netflix Inc. a U.S. based media-content provider, that is struggling to find a profitable business-model based on their concept of postal home delivery of movie feature DVD?s, has partnered with major movie and media companies to provide direct streaming of content directly to Netflix customers.