The Real Pros and Cons of Selling on Amazon and eBay

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and eBay?

The answer is… it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on.

There are, however, some pros and cons that apply across the board. In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces well-informed of the upsides and the downsides.

The Pros of Selling on Amazon and eBay

1. Increase Sales From a High Traffic Channel

The chief draw of selling on marketplaces such as Amazon and eBay is the scale of their online presence. Amazon alone draws nearly 184 million visitors a month—that’s a heck of a lot of eyeballs! And those eyeballs can translate into higher sales volumes.

According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.

2. Acquire New Customers

Nobody visits Amazon or eBay searching for your store. But they may be searching for—and discover—your products. Products they may not have discovered otherwise, or that they may have purchased from a competitor.

Once you’ve got a customer in the door, even if it is through a marketplace, you’ve got a chance to win repeat business through excellent service and fulfillment. This is especially the case if you’re selling products in a category that encourages frequent, repeat purchases, such as hobby supplies or fishing gear.

3. Many People Prefer Shopping Via Marketplaces

Marketplaces are all about strength in numbers. This is as true for online marketplaces as it is for real world examples like farmer’s markets, shopping malls, and food trailer parks.

The variety and all-in-one aspect of the marketplace can draw in lots of customers who prefer that kind of shopping experience. Online marketplaces also bring the additional layer of single-stream checkout and fulfilment support in order to create a seamless experience for buyers.

Cons of Selling on Amazon & eBay

While there are some significant upsides to selling on marketplaces, there are also some drawbacks that need to be considered.

1. Marketplace Fees

Setting up shop on a marketplace can potentially supercharge your sales, but it also exposes you to another cost center: marketplace fees.

Most marketplace fees are deducted as a percentage of each sale, and can vary from site to site and even category to category.

In highly commoditized, low-margin categories, the numbers may just not add up.

Before selling your products on a marketplace, you’ll want to make sure you have a good sense of your margins and a firm understanding of the marketplace’s fee structure.

2. Limited Control

While the marketplace infrastructure has many advantages, it’s important to remember that it can cut both ways. Marketplaces don’t exist to help you, but to help themselves. They want the focus to be on the products, not the sellers. And that means they might restrict the degree to which you can brand your presence, communicate with customers, dictate what items you can and cannot sell, and so on.

Additionally, there’s nothing to stop marketplace owners—in the case of Amazon, Sears, and so on—from going around third-party sellers, identifying popular products, and stocking them themselves.

3. Keeping Inventory in Sync

A marketplace is essentially a second point of sale. And one that sometimes can’t be configured to talk to your shopping cart. In effect, both draw down the same inventory, but don’t sync with one another, making it challenging to understand your stock levels without lots of manual reconciliation.

How to Choose a Marketplace

As you weigh the pros and cons of selling on a marketplace, it’s also worthwhile to consider which marketplace you would join.

The tempting answer is “all of them!”, but each marketplace has its own system, its own processes and limitations and quirks. Learning to navigate those can take time you probably don’t have, so it’s best to stick to one or two marketplaces unless you know you can support more.

Two of the largest and most well-known marketplaces are Amazon and eBay.


Amazon’s Marketplace takes the sharper retail tack, and as a retailer itself Amazon provides tools to help third-party sellers become part of a seamless shopping experience for consumers.

Some things to consider when selling on Amazon include:

Fulfillment by Amazon, which involves sending your inventory in bulk to Amazon and letting them handle shipping and fulfillment.
Amazon Prime membership, which incentivizes shoppers with free 2-day shipping, along with a reputation for fast and reliable order fulfillment.
Built-in comparison shopping on Amazon (for better or for worse) pits you against other sellers.
There is usually a monthly fee for listing your products on Amazon; referral and other fees are charged upon making a sale and vary depending on your product category (a 15% commission for most categories).
Be sure to check out the fees for selling on Amazon and factor that into your margins when you consider selling in their marketplace.


eBay, on the other hand, is essentially a massive marketplace. Where Amazon focuses on the Amazon shopping experience, eBay offers seller tools and features that make it easier for you to feature your brand in an eBay store.

Consider the following before you decide to sell on eBay:

1. eBay is still mostly considered an online auction house that lets you put items up for auction to the highest bidder, which will attract many shoppers who are looking for used, unique, or hard-to-find items.

2. You will need to figure out shipping as eBay offers far less in the way of fulfillment services (though they have tried to enter the game with their Global Shipping Program).

3. There is an insertion fee per listing, per category, but sellers get a fixed amount of “free listings” per month depending on their eBay account type. However there are also Advanced Listing options that you can pay for to spruce up your listing.

Be sure to check out the fees for listing and selling on eBay if you’re considering selling here.

Final Verdict

Between Amazon and eBay, when it comes to marketplaces to sell on, Amazon seems to be the clear winner with a larger user base and services that attract both sellers and buyers.

Keep in mind that selling through your own store doesn’t mean you can’t also sell your products through a marketplace as well to reap the benefits of both, nor does selling in one marketplace mean you can’t also sell in another.

Many successful merchants do just that—”owning” their business and brand online, while also gaining the exposure and sales from the large volume of traffic found on online marketplaces.

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Are You Ready For Responsive Web Design

Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.

Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.

Effective immediately, Google will also factor content from mobile apps (a feature called App Indexing) when rendering mobile search results. Android users who are signed into their Google account will begin to see apps more prominently in search listings.

These changes will make it easier for mobile users to find relevant, high-quality search results that are optimized for their devices, creating a better search experience. Google provides very clear recommendations on what you can do to make your website mobile-friendly. If your business website as not yet adopted responsive design, here is where to start:

1. Check out Google’s guide to mobile-friendly websites.
2. Take the Mobile-Friendly Test to see how your website stacks up. You can test a single page or all to see exactly what Google’s search algorithm is looking for.
3. Your web developer can generate a Mobile Usability Report to help identify any issues with your website when viewed on a mobile device.

Google recommends responsive web design as the industry best practice for websites. A responsive website seamlessly adapts itself to whichever device it is being viewed from. While responsive web design should be your ultimate goal, creating a fully responsive site can present a challenge for many small business owners. However, simply using Google’s guidelines to optimize your existing website for mobile platforms will help greatly in the meantime.

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Here Are 7 Crucial Web Design Tips You Most Know For 2015

Web development and design has been changing by leaps and bounds for years, and 2015 will be no different. Many small businesses are under the impression that if they have a decent web site built, then that is the end of it for a while, but, it is really the beginning. Without a continued effort to improve and grow a web site, it risks the possibility to become stagnant in Google.

We have developed some crucial web design tips for 2015 to keep your web site from being passed by the Google Bots (Google’s web crawling bot also known as a spider).

Update your Site Content Regularly

Web site that are slow to update their content risk becoming stagnant. To avoid this, get on a regular schedule for updating content on a regular basis by adding new content, new photos, blog posts and more pages to your web site. The more that your site is updated, the more likely the search engines will crawl the site.

Create Site Maps

No one likes it when someone makes them work harder then they need to, this holds true for the search engines as well. Google, Bing, Yahoo and the like, do not like to guess what the plan is for your web site is. Creating a simple .xml site map giving the ranking, priority and the frequency, will give the bots a true map as to how the site is run and what should be looked at first.

Avoid Duplicate Content

Your web site should contain content that is not copied from other sites. Search engines not only can pick up on that really quickly, but you risk getting your web site banned or put in a lower site ranking. By duplicating content on the web, you are only repeating what has already been said. Stand on your own and show the world your expertise by creating original content regularly for your web site.

Reduce your Site Loading Times

Make sure that you are hosting with a good hosting provider that has low down time. Most reputable hosting companies now boast a solid up time of about 99%. If your web site is down for too long, Google notes this and your site is crawled less frequently then someone who has a good uptime.

Optimize Images Using Proper Coding

Images are so important on your web site. Good quality photos that have been not only adjusted to the proper size to reduce load times, but, are set to the proper format as well. Know when to use a .gif, .png, and a .jpg. Also, your photos need to have the alt tags filled in as well as title and descriptions. Give the photo a useful name as well. Naming them “image1.jpg” is not a good name. Try instead “cheeseburger.jpg” instead.

Avoid Cookie Cutter Web Design

I am not sure how many times we have ran across a client who has a web site developed using a template build for their industry and then come to us and wonder why they have little success with it. It is silly to expect that your web site will be any different or treated any different then your competition if the only thing that a potential client has to rate you on is your price because your web site is the exact same other then a couple pictures from theirs. Your business needs a custom web site that reflects the uniqueness of your brand.

Search Engine Optimization

Your web site needs to have at least the basics in Search Engine Optimization done to stay competitive. Titles tags, meta data, sub titles, alt tags, .xml site maps and listing your site with the major search engines is KEY to any successful web site.

For more website tips and information, follow ABug Bytes Web Development Studio on social media.

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Find Out If A Home Business Is Right For You

Few things in life can be as rewarding as owning your own successful home business! It is exciting, offers freedom and flexibility and can give you financial prosperity! But that is just the good news. The bad news is that running a home business is a ton of work, many hours and a very risky gamble. This article will provide you with sound and valuable advice on how to plan and achieve success with your own home business.

It is important to set boundaries. They are crucial for those who work at home. Everyone in your life will need the boundaries, your kids, spouse, neighbors, clients, or anyone else you work or live it. These people need to know when you are working, when you will return e-mail, and when you will take phone calls, or when you are not. The better you are at setting and enforcing the boundaries, the more efficient your business, and your life will be.

Gather testimonials for your website. Show the public at large what content clients are saying about your products. When you receive high-praise from happy customers, ask them if you can use their words on your website. If they say yes, thank them by sending them a free sample of your latest product.

Include a projection of your operating expenses, your invested capital, and your break-even point. This is a way for you to determine if your business is making money. You should have financial goals set at various periods of time as a check point, like every month, at 6 months, and at 1 year.

Receive all your business mail at a post office box. Never allow your home address to be placed on business cards or online. For your website’s domain name, make sure that the registrar can and will keep your home address private, or instead, give the post office box address. This is for your family’s protection.

You can claim as a deduction the cost of meals for clients, but it is best if you can show that the clients you are entertaining are really paying customers of your business. Auditors understand that meals at restaurants can be a good way to attract clients, but they are more likely to feel the write-off is justified if the clients you take out also bring you substantial revenue. Keep all receipts.

Protect your privacy and your family by getting a PO box for your home business. Posting your home address online is risky and can lead to identity theft and burglary. A PO box is inexpensive, anonymous and ensures that you and your family remain safe while you are working! Ensure success of your business in its earliest stages by working to keep overhead costs as low as possible, especially if you are working with limited funds. Look for ways to minimize costs up front; one easy way to do this is to focus more on the tools needed to get the job done rather than splurging on expensive new office furniture and fancy desktop gadgets.

The reality is that you never stop learning when you run a home business. You need to know a lot and do a lot and hopefully, this article has given you a lot toward getting your home business going and growing. Make notes from this article and leave them in very obvious places. Keep learning and stay dedicated to the dream and soon, it can become your reality!

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All Businesses Can Use Internet Marketing Follow These Tips

This article is going to provide you with more than enough advice about Internet marketing. Here, you are going to find well-proven advice that is broad enough to apply to anybody, but will also be beneficial to you specifically. Read on to see how you can improve your marketing techniques.

To find interesting products, you can use sites like CB Engine. CB Engine lists new products from Clickbank and ranks the best-selling products. Clickbank has a huge selection of products: browse through it to find something to get started with and then, additional products to sell to the same niche.

Take advantage of YouTube’s easier search parameters. Ranking high in a YouTube search is a lot simpler to do than rising to the front page of a search in Google or Yahoo. Learn how to build the correct types of tags for a YouTube video and you will find yourself at the top of the charts.

If you want to maximize traffic on your Internet marketing site, make sure you give your visitors a reason to return to your website. Providing valuable content, providing relevant information and providing a positive website experience will mean return traffic for your website. This can increase your profit and ensure long term success.

Make sure you utilize every resource you can to bring awareness to your products. You can advertise for cheap on many websites or make a social networking profile dedicated to helping you sell your products. You also want to build a client list and regularly email them with deals and offers you have available to help in sales. There are many ways to get people interested in your products, you just have to be resourceful.

Always have a pen, paper or notebook with you during the course of the day. You will never know when you will have a new idea. When it comes up, try to maximize your potential and write it down. Implement the new idea as soon as possible on your site to get it off and running.

One of the easiest ways to spread the word about your site and business is to post a video online. In the age where everyone goes to video sharing sites like YouTube and Dailymotion, your video is likely to be seen by many viewers and generate traffic to your website. It’s relatively simple and cheap to create a video for your business.

If you are thinking of starting an internet marketing site, then there are five general questions you will want to answer. Who are you targeting? What are your website objectives? What do your visitors expect to get from your site? What do you prefer your visitors to leave with when they are done? Why should these visitors come back?

Internet marketing is an extremely competitive field, so anyone looking to start or expand an internet marketing business can use all the help he can get. The tips in this article are just the tip of the iceberg. These tips are a starting point that you can use to put together a comprehensive plan for internet marketing success.

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Don’t Start A Home Based Business Until After You Have Read Through This Article

If owning and running a home business is on your agenda, you’ve got a lot of learning to do! There are a million things, both large and small you must be aware of and take care of. Read on for some very practical advice so that you can successfully achieve this most rewarding dream!

If you are running a business out of your home, it is vital that you keep excellent records and documentation of all of your business expenses. Keeping a good record of everything you spend on your business will provide you with the proof you need should you home business be audited by the IRS.

Register your home business with your local chamber of commerce. Sometimes it’s hard to advertise a home business inexpensively, but you can become well-known in your community by letting your chamber of commerce know where you are. People looking for your type of business can inquire and get helpful information, which will help you also. And it won’t cost you anything!

If you have a home business, advertise by posting flyers on your local community bulletin board, passing out flyers in your neighborhood, or taking out a classified ad in an online advertiser for your region. These methods are free or low-cost and they are good in getting the word out about your business.

When you have decided on what type of home business to start, think of a catchy and descriptive name for your business. Your business name should be something that will catch the attention of potential customers who are looking for that specific type of goods or service. For example, “Betty’s Distinctive Chocolates” will attract the attention of people who are chocolate lovers.

Get a business p.o. box for all of your business correspondence. When operating a home business, this gives you another address to put on invoices and packages rather than your home address. Keep your personal details such as your home phone number and address private to protect yourself and your family.

Write a business plan. This will be the road map that will help you reach the business objectives you have set. There is a lot of information on the Internet and in libraries that can help you develop your plan. You can start looking at the Small Business Administration at

If you want to run a home business, you need the space to do it in. Make sure you have a quiet office, away from the noises of the rest of the house and family. Make sure your space includes a comfortable desk and chair, as well as adequate storage for your needs. Setting your office up right will make you a more effective worker.

Every day, you will learn something new at a home business. You’ll see a different side to your family, to your home, to yourself, and sometimes it will shock you. Other times, it will renew your faith in humanity, so it’s not ALL bad! Learn from everything you see and do, and you’ll find the shocking situations come less and less frequently.

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Easy To Understand Tips And Advice About Home Based Businesses

Making your home business is something that can be frustrating and rewarding at the same time. Your business will only pay you according to the work you first put into it. Eventually, your business may run itself, but you’ll be working hard as you head out of the gate. You’ll need to put in the efforts to get you over this hump.

If you have a home business, don’t miss out on the home office tax credit. You can claim this space even if you don’t devote an entire room to your business. If you have an area which is only or primarily used for business purposes, you can claim it based on square footage, and calculate the portion of your home that is taken up by your office space.

Arrange to have a toll free 800 number associated with your home business. Taking this step allows you to keep your personal information private. If your business is successful, having an 800 number also leaves your home number free to take calls from your friends and family, who might have difficulty getting through otherwise.

If you are drawing a blank when trying to figure out what to sell, think about whether there is a need in your life that is going unfilled. Selecting a product that will be successful involves thinking about people’s needs. If there is something that you could use in your life, chances are other people could as well.

When running a business from your home location make sure you have a reliable internet service provider. Because most of your business will likely entail itneraction with customers online, an unreliable ISP would bring about a fate tantmount to death for your experience. There are several ISP’s out there, so make sure to browse around before settling.

If you want to make great profits from your home business it is important to find a business niche. Unless you are a huge company, it is not realistic to market your business products to everyone. You must find your niche and target ads directly to them. Focusing on the right niche will give you a huge advantage by making your marketing easier.

If your home business has a website (which it should), host a contest to drive traffic to your website and build interest in your products. Better yet, if you can structure your contest to get input on future products, you’ll harvest valuable information to build products later on and expand your business.

Find ways to include the entire family in the home business. It may not be easy to find something for the little ones to do but even if you give them some paper to send through the paper shredder, they will feel included in what you are making into a family business.

As you can see, by thoroughly researching and planning a home business, you can have a profitable business, run right from your own home office. Take the first steps by following these guidelines and begin charting your business course to victory. You can make your home business dreams a reality.

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Starting a Online Business Utilizing Drop Shipping

Drop shipping businesses have been increasing in popularity, though the concept is still relatively new in the world of online business. Drop shipping businesses are an exciting prospect for people looking for either a full-time or part-time work experience because they require little start-up costs and can become quite profitable. If you are thinking about beginning a drop shipping business, you might wish to consider the following tips before launching into this new endeavor.

Understanding the Concept

Before you plunge into the world of drop shipping, you should have a good understanding of the concept. Unlike many online businesses where the business owner purchases wholesale merchandise to resell, the concept of drop shipping does away with this notion. Drop shipping businesses do not pay for merchandise until they sell it. Once they receive payment from their customer, they can pay the supplier who then ships it directly from the warehouse. The business never has to house or ship the items they list for sale in their inventory. Instead, they partner with a supplier and warehouse that handles their side of the arrangement.

This model allows businesses to focus on marketing, customer service, and website management rather than becoming bogged down with warehousing and shipping the physical merchandise. Also, this model diminishes the risk for the drop shipper. There is no chance of getting stuck with unwanted merchandise and taking a financial hit for it. Moreover, business owners set the retail price, find the buyers, contact the company once the order is placed and they ship it. It’s a convenient and profitable arrangement.

Training or Education

Having a degree or experience working in business is certainly helpful for entering the eCommerece industry. On the other hand, if you have initiative and are willing to learn as you go, you can be just as successful as someone formally educated. Having a marketing background or experience with customer service can also be helpful.

Basic Start-up Tips

When launching your online business, you’ll need to obtain a taxpayer ID and business license so that you can operate as a legal business. You will also need a website. The website is essentially your storefront, so you will need to make sure it is attractive, functional, and easy to navigate. Don’t worry if you’re not a savvy web designer! There are many inexpensive online services that give you the ability to build a website for you using templates that you can pick and choose from. This collaborative process can result in a high-functioning website that can become the basis of your drop ship business.

You will also need to consider what you want to sell. Since you’ll be spending a lot of time marketing this merchandise, it’s a good idea that you enjoy researching these products and are knowledgeable about them. Many drop shipping businesses prefer to work with a drop ship network that supplies them with a “drop ship catalog” of merchandise and suppliers. Becoming a network member allows you greater access to all types of product lines.

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Learning Web Design As A Side Job

You must be on top of your game when concerned with web design. In this article, you are going to discover that this mind frame is critical. You are also going to discover that there is some fantastic web design advice provided here in an easy to understand format.

Unless your website can be viewed on a variety of browsers, it is unlikely to produce the desired results. Ensure that the site can be easily navigated on the most popular browsers. Your content may show up fine in Internet Explorer, but it may be unreadable or badly displayed in Chrome, Firefox or Safari. Prior to going live with your website, see how your pages look on every popular browser.

Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.

Apart from the aesthetics of your website, remember that all files included must be small. Your website’s loading time is directly affected by the file sizes you have on your site. You want your loading time to be as quick as possible. Remember that some of your visitors are going to be using slower Internet connections than others. Your website should be tested on all connections, even a dial-up connection, to make sure it loads quickly.

Every page of your website should have a way to return to the main page, or “home.” This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.

Break up long text blocks. Having a huge wave of text is unnecessary for any site, especially when you can break it up by using images, or even separating it into different pages. Boring your viewers will only make them leave, so keep things as simple and fresh as possible.

Learning some basic HTML will help you add some interesting extras to your site. For example, you can have words that follow your cursor, or a banner that flashes important information. Make sure to change the colors and fonts occasionally, so you seem more involved with the web site and its design.

Forums are going to be your best friend in the next few weeks, this is because there’s a lot of information to be gained from various forums where you have the ability to gain endless amounts of knowledge from people all over the world. So check out what websites and forums can help you along your way with web design.

Use the tips you have read in this article for the best results.

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The eBay And PayPal Split, What Does This Mean For You?

Unless you’ve been living in a basement with zero reception or media feed, you’ve probably heard about the big split happening next year between ecommcerce giant, eBay, and it’s major financial appendage, PayPal. And it truly is big. eBay/PayPal have been synonymous since 2002. When people think eBay payment, they think PayPal. It’s secure, it’s safe, and it’s guaranteed. There was a comfort surrounding PayPal that many sellers fully embrace, and a majority of eBay sellers refuse any other type of payment. Yeah. Big.

So when eBay/Paypal announced the split, you can imagine the response. How would online businesses do payments? What would happen to the ease of the eBay buy/sell process? What will happen to the largest online auction business in the world? Well, for them, it’s quite a lot. For you, probably nothing huge. But before we go into that, lets take a look at why they split.

In a nutshell, the two massive businesses needed room to spread their wings. Their 12-year partnership had essentially confined their ability to seek out new business ventures. True, the two businesses fit together like peas in a pod, but they were getting too big for each other. In the past 12 months, eBay hit revenue of $9.9 billion, with PayPal coming in with a sizeable $7.2 billion ( source Forbes ). They were essentially restricting each other’s ability to improve.

The split needed to happen. Now PayPal can explore new business ventures without being predominantly overburdened by eBay sales. eBay can now focus heavily on building a better, optimized ecommerce experience for its customers. Generally speaking, the future looks bright for both companies. Without one having to depend on the other, both can expand into better organizations.

One thing to look out for, however, is eBay will start to look very appealing to Microsoft or Google, or pretty much any big company with a lot of money. Without PayPal, eBay’s worth drops quite a few notches. But we’ll get to that if/when it ever comes.

In the meantime, how does this affect you? Well, as stated earlier, don’t expect to have your business turned upside down by the decision. eBay will still be the worldwide online giant that it is today. Without PayPal, though, buyers will be free to pay however they want, without having to make a PayPal account (something many have negative feelings about). On the other hand, sellers, as you can imagine, are reacting to this news with some hesitation.

Without PayPal, the safety of transactions seems a bit foggy. Well, rest assured, eBay won’t sit idly. You can bet that they’ll quickly enact a type of buyer/seller insurance that will be just as effective as PayPal. In fact, word is that Apple Pay, Apple’s new secure payment system, is up to take PayPal’s place. If this is the case, eBay stands to make huge improvements. You can check out details about Apple’s payment system here.

The move also makes eBay more nimble with ecommerce changes. People who avoided eBay before because they didn’t like the auction-style environment, may take interest as eBay becomes more adept in the ecommerce world. If you’ve ever felt restricted by how eBay handles online selling, keep an eye on the company as it makes new changes to adapt the ever-evolving online scene. With over 143 million active user accounts, you can safely assume that eBay is going to do everything it can to give its users the best experience possible.

All-in-all, this is sure to be a good move for everyone. As it’s still over a year away, for now you can continue to sell on eBay as usual. Most likely you’ll receive more detailed information from eBay themselves as the split approaches. The future of ecommerce is great, and eBay’s freedom from PayPal gives it much needed room to be more than just an auction site, and become the ecommerce giant it was originally intended to.

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