The Real Pros and Cons of Selling on Amazon and eBay

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and eBay?

The answer is… it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on.

There are, however, some pros and cons that apply across the board. In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces well-informed of the upsides and the downsides.

The Pros of Selling on Amazon and eBay

1. Increase Sales From a High Traffic Channel

The chief draw of selling on marketplaces such as Amazon and eBay is the scale of their online presence. Amazon alone draws nearly 184 million visitors a month—that’s a heck of a lot of eyeballs! And those eyeballs can translate into higher sales volumes.

According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.

2. Acquire New Customers

Nobody visits Amazon or eBay searching for your store. But they may be searching for—and discover—your products. Products they may not have discovered otherwise, or that they may have purchased from a competitor.

Once you’ve got a customer in the door, even if it is through a marketplace, you’ve got a chance to win repeat business through excellent service and fulfillment. This is especially the case if you’re selling products in a category that encourages frequent, repeat purchases, such as hobby supplies or fishing gear.

3. Many People Prefer Shopping Via Marketplaces

Marketplaces are all about strength in numbers. This is as true for online marketplaces as it is for real world examples like farmer’s markets, shopping malls, and food trailer parks.

The variety and all-in-one aspect of the marketplace can draw in lots of customers who prefer that kind of shopping experience. Online marketplaces also bring the additional layer of single-stream checkout and fulfilment support in order to create a seamless experience for buyers.

Cons of Selling on Amazon & eBay

While there are some significant upsides to selling on marketplaces, there are also some drawbacks that need to be considered.

1. Marketplace Fees

Setting up shop on a marketplace can potentially supercharge your sales, but it also exposes you to another cost center: marketplace fees.

Most marketplace fees are deducted as a percentage of each sale, and can vary from site to site and even category to category.

In highly commoditized, low-margin categories, the numbers may just not add up.

Before selling your products on a marketplace, you’ll want to make sure you have a good sense of your margins and a firm understanding of the marketplace’s fee structure.

2. Limited Control

While the marketplace infrastructure has many advantages, it’s important to remember that it can cut both ways. Marketplaces don’t exist to help you, but to help themselves. They want the focus to be on the products, not the sellers. And that means they might restrict the degree to which you can brand your presence, communicate with customers, dictate what items you can and cannot sell, and so on.

Additionally, there’s nothing to stop marketplace owners—in the case of Amazon, Sears, and so on—from going around third-party sellers, identifying popular products, and stocking them themselves.

3. Keeping Inventory in Sync

A marketplace is essentially a second point of sale. And one that sometimes can’t be configured to talk to your shopping cart. In effect, both draw down the same inventory, but don’t sync with one another, making it challenging to understand your stock levels without lots of manual reconciliation.

How to Choose a Marketplace

As you weigh the pros and cons of selling on a marketplace, it’s also worthwhile to consider which marketplace you would join.

The tempting answer is “all of them!”, but each marketplace has its own system, its own processes and limitations and quirks. Learning to navigate those can take time you probably don’t have, so it’s best to stick to one or two marketplaces unless you know you can support more.

Two of the largest and most well-known marketplaces are Amazon and eBay.

Amazon

Amazon’s Marketplace takes the sharper retail tack, and as a retailer itself Amazon provides tools to help third-party sellers become part of a seamless shopping experience for consumers.

Some things to consider when selling on Amazon include:

Fulfillment by Amazon, which involves sending your inventory in bulk to Amazon and letting them handle shipping and fulfillment.
Amazon Prime membership, which incentivizes shoppers with free 2-day shipping, along with a reputation for fast and reliable order fulfillment.
Built-in comparison shopping on Amazon (for better or for worse) pits you against other sellers.
There is usually a monthly fee for listing your products on Amazon; referral and other fees are charged upon making a sale and vary depending on your product category (a 15% commission for most categories).
Be sure to check out the fees for selling on Amazon and factor that into your margins when you consider selling in their marketplace.

eBay

eBay, on the other hand, is essentially a massive marketplace. Where Amazon focuses on the Amazon shopping experience, eBay offers seller tools and features that make it easier for you to feature your brand in an eBay store.

Consider the following before you decide to sell on eBay:

1. eBay is still mostly considered an online auction house that lets you put items up for auction to the highest bidder, which will attract many shoppers who are looking for used, unique, or hard-to-find items.

2. You will need to figure out shipping as eBay offers far less in the way of fulfillment services (though they have tried to enter the game with their Global Shipping Program).

3. There is an insertion fee per listing, per category, but sellers get a fixed amount of “free listings” per month depending on their eBay account type. However there are also Advanced Listing options that you can pay for to spruce up your listing.

Be sure to check out the fees for listing and selling on eBay if you’re considering selling here.

Final Verdict

Between Amazon and eBay, when it comes to marketplaces to sell on, Amazon seems to be the clear winner with a larger user base and services that attract both sellers and buyers.

Keep in mind that selling through your own store doesn’t mean you can’t also sell your products through a marketplace as well to reap the benefits of both, nor does selling in one marketplace mean you can’t also sell in another.

Many successful merchants do just that—”owning” their business and brand online, while also gaining the exposure and sales from the large volume of traffic found on online marketplaces.

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The New Facebook Dislike Button Is Finally Here – I Think….

Early last year Mark Zuckerberg announced that a “dislike” button would appear on Facebook. The intent of the button would be to express support when someone shares something sad… but just imagine scrolling along lazily to be confronted with a sweet photo of your ex with his or her new significant other – an impulsive DISLIKE!

Enter Reactions. Facebook’s new feature will give users the option to express seven different sentiments: angry, sad, wow, yay, haha, love, and like. Facebook chief product officer, Chris Cox, clarified in a post: “It’s not a ‘dislike’ button, though we hope it addresses the spirit of this request most broadly, we studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.”

Users can access the Reactions by long pressing the “like” button of a post (mobile device) or hovering via computer. Besides expanding the range of emotions users can express, the feature will provide more insight into what interest its users. Further, this is a major opportunity for businesses to better understand how people are responding to their published content.

While internet trolls are sure to be sorely disappointed at the absence of a strong DISLIKE, the new feature is certain to bring new life and raise the level of engagement of the News Feed. Facebook will initially beta Reactions in Ireland and Spain before rolling out to users worldwide.

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It’s Finally Here, Instagram Instasearch What Do You Think?

Instagram introduced a newly overhauled search feature to its .com website this past Monday. Instagram created instagram.com, a web-based platform of its popular photo sharing mobile application in 2013. Originally just a larger (some would say more beautiful) representation of the app, instagram.com’s new update marks the first time the company has added search features to the website. Users can now search for people, places, and hashtags via the web platform. Additionally, a “top posts” feature has been added to the website, which will provide results for most frequently searched photos, as well as recent posts.

An Instagram spokesperson shared that, “the web search is part of a broader commitment to improving discovery across our platforms.” In many ways, this update can be extremely beneficial for small business owners, as your posts can broaden your notoriety through proper use of hashtags and user searches.

The Instagram app has also been revamped to greatly improve search as well. The new explore features on mobile are, “intended to make it easier to follow moments, trends, and conversations in real-time.” Reportedly, these Instagram updates are very similar to what Twitter planned to roll out later this year. Twitter’s update includes human editors to organize and group tweets based on live events, in addition to a “Place Page,” which, like Instagram, can be used to search locations.

Although Twitter leads in the number of users by about two million, Instagram believes that this update will help them close the gap. In reality, many users of the respective networks overlap. But in the ongoing battle to be the One Social Network to Rule Them All, each platform is becoming significantly more like the other creating rivalries and friction.

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Is Facebook Video Messenger on the Rise?

In April, Facebook rolled out its new video-calling feature – Facebook Video Messenger. Now Facebook is pushing the service globally, with the exception of only a few countries.

With near worldwide availability, could Facebook Video Messenger pose a real threat to Microsoft’s Skype, Apple’s FaceTime, Google’s Hangouts, and other top video chat apps?

Like the vid-chat apps of years past, Facebook introduced Video Messenger to provide its users with the ability to have face-to-face conversations with their contacts. The new service is simple. If you have a working smartphone with the Facebook Messenger app installed, video calls can be launched from an existing Messenger conversation by tapping the video icon on the top right corner of the app screen. The feature works across (and in between!) all major platforms – creating a marked departure from FaceTime and Hangouts, which enable vid-chat only between like platforms.

As the social media giant continues to make more moves to shake up the peer-to-peer messaging space, adding new features and functionality and with 600 million people already using Messenger, Facebook Video Messenger is poised to be a serious contender in the space.

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A Few Pointers For Making Safer Online Payments

Many consumers are concerned about shopping online. While they like the convenience of shopping online, they may wonder whether it’s worth the risk that their payment information could be stolen and used to make unauthorized purchases.

Fortunately, you can enjoy the convenience of online shopping while also protecting your personal payment information. By choosing some of the more secure ways to pay online, you can help prevent your sensitive personal information from falling into the wrong hands.

Here are three options to consider when you are paying online:

1. Disposable credit card number

One of the safest ways to pay online is to use a so-called “virtual” or “disposable” credit card number. These numbers, which you can get from your credit card issuer, are randomly generated digits you can use in place of your real credit card information. You can use them in online and telephone purchase transactions—those in which you don’t need to show your physical credit card.

The biggest advantage to a disposable credit card number is that it can only be used a limited number of times. You might only be able to use it once, or the number might be limited to three to five uses. If someone steals the information, the credit card won’t work.

2. Third-party payment services

You can also use third-party payment services to manage your online payments. Services such as PayPal and Google Wallet allow you to make purchases without having to input your information into a seller’s website. Instead, you keep your information on a single, third-party payment site, select that option at checkout, and let the third-party payment service transfer the funds. As a result, the places where your information might be compromised are limited—the third-party payment service has your information, but the various retailers do not. You can also use some of these services to complete in-store transactions.

3. Prepaid debit cards

Another option for paying online is a prepaid debit card. Prepaid cards can be used like credit cards, but they don’t actually connect to your bank account or credit card account. You can purchase a prepaid card offline and then use it to pay online.

Because the card isn’t tied to your bank account, if someone accesses the card’s information, you only risk losing the preloaded amount, which could be nothing at all if you’ve already spent everything on the card. Depending on the card issuer, some prepaid debit cards also come with fraud protection once you register the card so that if your card is stolen, you can recover your money. You can manage the card by adding funds only when you know you will be making a purchase and not adding more funds than you need at any time.

If you do opt for this route, keep in mind that these cards often have associated fees to activate them and to load money onto them.

Credit vs. debit when paying online

If you’d rather stick with using a standard card for online purchases, you may want to use a credit card rather than a debit card.

That’s because if you use a debit card online and your information is compromised, the money comes out of your bank account, making it unavailable to you until the situation is resolved. When your credit card information is taken and used, it is your line of credit being tapped rather than the funds in your bank account.

Before shopping online, consider the safest ways to pay and verify you’re doing business with a reputable site. Check to see if there is a physical address and phone number for the company listed on the site; review the business’s return policy; and ensure the information is clear should a problem ensue.

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Is Your Site Disappearing from Google? Make your site mobile-friendly.

Over the next few weeks, millions of sites worldwide could start seeing a massive reduction in traffic from smartphone search results – an event nicknamed “Mobilegeddon.”

Why is this? One word: Google.

Two months ago, Google announced that it would soon be overhauling its search-ranking algorithms to give significant smartphone search preference to websites that are “mobile-friendly.” That means that sites whose content is more easily viewed and usable on mobile devices will have greater visibility in smartphone (but not tablet) search results.

Google recently predicted that the number of search queries performed on mobile devices will soon outnumber those done on computers, and they want to ensure these users are seeing content they can easily digest. Now, content and link building are no longer the only cool kids on the SEO block, but usability as well.

If your site currently ranks on the first page of results for a search on Google, and your site does not pass Google’s “Mobile-Friendly Test”, then your site will disappear and be lost in the mass of millions of other search results on mobile devices. Considering that 92% of all clicks happen on the first page, that’s a huge loss in traffic.

The overhaul happened recently: April 21, 2015. If your business or blog relies on Google search traffic to attract users, and your site isn’t “mobile-friendly,” it will be affected by these changes. It’s important to note that even if your site doesn’t normally attract nor target users on mobile devices, it will still be affected.

Am I Affected?

The first thing to do is find your site on Google using a mobile device. Look for a “Mobile-friendly” tag below the title. If the tag is there, congratulations, your site passes the test and will not be gravely affected (start at Step 2 below to help improve your results further). If the tag doesn’t appear, then follow these three steps:

Visit Google’s Mobile Friendly Test page and enter your site’s URL. This will tell you why your site doesn’t meet the requirements.
Visit Google’s Page Speed Test, to see how you can speed up your site. This is an additional factor in determining ranking.
Fix the above problems, either by yourself or with the help of a professional developer.
How do I fix these problems?

You need to make your website “responsive,” specifically in the areas listed in the test results. Responsiveness is the term used in web design to describe the process of making a website “respond” to the device its being viewed on, and changing its content and styling to best suit varying screen sizes.

The steps you need to take to make your site responsive vary in complexity and difficulty depending on what’s wrong, and how your site is hosted. If your site was custom built by a developer, and there’s significant issues, this could cost you weeks, and thousands of dollars in developer time. Making a website responsive once it’s already built is not always easy.

What’s involved with making a site responsive?

The overall goal in making a site responsive is ensuring that it is usable on a variety of devices. This can mean modifying your site by: increasing text and button sizes, adding additional space between clickable items, having the page width match the screen width, changing the layout of elements, and speeding up the page (for those on slow 3G connections).

Screen sizes used to access web pages can vary from 3″ all the way to 30″ and above, and can be in landscape or portrait mode. Having a one-size-fits-all site is definitely not going to work across the board.

Quite often, when a site is not responsive and is loaded on a phone, the content is extremely tiny, and the user has to pinch-zoom and pan to find what they need. This is not an ideal user experience. The first step is to make the site width match the device width.

After doing this, elements that are normally adjacent to each other may become visually cramped. Consider stacking elements vertically on smaller screen sizes: if you have three article summaries side-by-side on desktop, try having only two adjacent articles on tablet, and down to one article per row on mobile, giving each one enough room to breathe.

How do I fix these problems?

The nature of a mobile device is that it’s portable — it’s always on the move, and it can be operated with one hand. Having larger text for mobile devices is important since glare and other environmental conditions can affect screen visibility.

Further, mobile users navigate using their fingers, which are much larger and less precise than a mouse cursor. Having multiple tappable items close together, such as links and buttons, could result in the user accidentally tapping on the wrong one. This can be a very frustrating user experience.

Many mobile phones are connected via 3G, which is slower and less consistent than most Wi-Fi connections. This means that you should do everything you can to make your site also load faster. Not only will users abandon your page if it’s too slow, but Google’s ranking algorithm actually penalizes slow sites. Speeding sites up generally involves reducing its overall size (the file size of images, fonts, etc.), and/or delivering the site via a fast web host. Some of the reductions in size can come from compressing images (by lowering their resolution or using a compressed file format such as JPEG).

While we’re on the subject of images, consider taking advantage of smaller screen sizes, and have your site serve smaller (in terms of visual area covered) image files for those devices. After all, whereas a laptop might need a 1600px-wide image to look good, an iPhone with a screen width of 320px can get away with a much smaller image since there are fewer pixels to cover.

There are a lot of changes that can be made. It may take days or weeks worth of tweaking to get it right. If using a platform such as WordPress, as one example, you may be able to switch your site’s template to a new, responsive one then spend your time making sure the content still looks good in its new format. Otherwise, consider hiring a developer, or – if you’re tech-savvy enough – modifying your site’s code manually to make all the necessary changes.

Is there a quicker way?

If you like to work with templates instead of designing from scratch, you can also start with one of our fully-responsive templates, which are all compatible with Google’s updated search-ranking algorithm.

One of the best mobile-friendly aspects of Webflow is that its designer tools allow you to quickly swap between virtual device previews so you can instantly see what your site looks like on varying mobile devices. Further, from a site performance standpoint, Webflow-hosted sites are heavily optimized for speed — using blazing fast servers and GZIP-compressed files.

What if you’re not tech-savvy and you need a developer to perform the work for you? Or, perhaps you want a designer to help give your site a custom look above and beyond a template? Consider visiting Webflow’s designers section to find a Webflow professional that’s right for your design needs.

Defeating Mobilegeddon

Mobilegeddon demonstrates that Google is truly one of the most powerful companies in the world. A simple change in their search algorithms can affect hundreds of thousands of businesses and blogs overnight,

As outlined above, to adhere to the new requirements, it comes down to making your website responsive – prioritize the user experience above all else. Don’t treat responsiveness as an afterthought or a “nice have.” Treat it as a pivotal component of web design, as we do at Webflow.

Whatever way you proceed, act quickly as Google’s changes are live and you could already be losing mobile search traffic.

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Adapting To The Competitive Ways Of SEO

Search engine optimization is the process of improving your website’s search engine results page ranking in order to receive more organic, targeted traffic to your website, since generally the higher up your website appears on search engine results pages, the more internet searchers will visit your site. This article contains some top SEO tips.

When setting up site SEO, don’t forget about your site’s URL. Having a domain is better than a subdomain, if you can set one up. Also, any URL longer than about 10 words risks being classified as spam. You want about 3 to 4 words in the domain and no more than 6 or 7 in the page name.

One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project, or the “DMOZ.” When you register, you have a chance of showing up higher in user results, since websites like Google and AOL use the DMOZ to strengthen their database.

To learn SEO, the best place you can go is to blogs and forums and read advice from real people just like you, who have built their businesses from the ground up. Those so-called gurus of the game are all trying to sell you something, so you should avoid those guys. Stick with people who started out just like you. That’s where you’ll find the best advice.

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don’t use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

Design your website from the start with search optimization in mind. If you include too much Flash or other products that search engines do not use, you are not going to be very high up on their radar. Keep that in mind when you begin your website, and you will have a much easier time in the future.

Insert a keyword phrase on the URL to your website. Search engines will assign a higher value to your URL when they are determining the sites to spit out on searches. The more popular the keyword phrase of your URL, the higher frequency that your site will appear on searches.

Create a great resource section to attract visitors and search engines to your site. A well-planned resource section makes your site look professional. It also gives you the appearance of being in a position of authority regarding your chosen subject matter. Keeping the resources updated and uncluttered is also important.

A well researched and planned SEO campaign can lead you to the front pages of the major search engines. The higher you are ranked, the more page views you will receive. Use the tips that we’ve covered today, and watch your little corner of the internet skyrocket to the stars.

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Are You In A Social Media Marketing Bind? Begin With These Great Ideas!

Social media platforms have broken through the barriers and created a perfect way for starting or established companies to reach the masses. It removes the boring feel of general text ads and offers interactive possibilities that will entertain the audience. You should learn to utilize social media marketing to the best of your abilities and find a way for your company to benefit from its popularity.

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

Determine what your long-term business strategy will look like before you jump into social media marketing. If you spend money and time targeting the latest social trend, then bounce to the next social media avenue, you will eventually wind up with a bunch of dead ends. Use techniques that make the best use of all of your resources, and proceed with patience.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.

Get a popular blogger to write on your website or you can guest blog somewhere else. Both of these things can generate traffic. You should ensure that your guest-blog agreement specifies that there will be a link that links to your site. Also, allow any of your own guest bloggers the same accommodation. Followers of that blogger will likely stay to check your site out as well.

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

Take note of what hour of each day that you see the highest number of responses and retweets regarding your account on Twitter. Take advantage of this knowledge, and try to post more frequently during these times. If your messages are automated, modify your settings so that new tweets are posted during the times when your followers are especially active.

Now that you have some basic information about making social media marketing work for you, put that information to work for you. Keep each tip in mind as you begin to develop your marketing plan to be sure that you are going to see the best results possible from your efforts.

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Valentine’s Day Is Around The Corner, Beware of “Catfishing” Fraudsters When Dating Online

A relationship scam starts simply. Two people meet online, usually through a dating site. They email, trade pictures, talk on the phone, and soon they’re making plans to meet… and maybe even to get married. But as the relationship get stronger, things start to change.

Dating sites offer convenience and anonymity, which is just what scammers need. You may feel you get to know someone through photos, email or chatting, but it’s easy for the person at the other end of the keyboard to conceal the truth. Many people find true love via online dating sites, but there are red flags to watch for that may indicate you’re dealing with a scammer.

Be wary of anyone who:

Asks to talk or chat on an outside email or messaging service. Oftentimes, this allows fraudsters to carry out scams without the dating site having a record of the encounter. Remember that scammers play on emotion… and romance is certainly a strong emotion. Anytime people are vulnerable, fraudsters find opportunity.

Claims to be from this country but is currently traveling, living or working abroad. Scammers come up with all kinds of excuses why they can’t meet in person just yet. Be cautious of online daters who claim to be called away suddenly, or to be in the military and stationed overseas.

Asks you for money or credit card information. In some cases the scammer will claim an emergency like a sick relative or stolen wallet, and will ask you to wire money. The first wire transfer is small but the requests keep coming and growing. Or he may ask for airfare to come for a visit. The payback promises are empty; the money’s gone, and so is he.

Sends you emails containing questionable links to third-party websites. Third-party links can contain malware that’s designed to steal personal information off your computer. Scammers may use third party links that look credible, but in reality, they only link to viruses that can lead to identity theft.

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Internet Marketing Ideas For Newbies And Experts

Internet marketing has so much untapped potential for businesses. Even a Facebook page can bring an unbelievable amount of traffic to your business and get your name out there among potential customers. There is no limit to the possibilities. This article can help you tap the potential of Internet marketing and harness the power for your business.

Try to understand the impact of the financial markets on your product and how this can affect profit margin. Create a page that showcases a product that appeals to your potential clients’ income levels in the current state of the economy. This adjustment can lead to higher brand loyalty and a better bottom line.

Learning about what your customers want is very important in internet marketing. You can install a search tool on your site, and track what your customers are searching. This will help you gain insight and information about what consumers want and need, which will prove to be very helpful with marketing products and services.

Some social media sites will consider you a spammer if you’re promoting affiliate links with them, but others around the web are more receptive to it. As long as you’re writing quality content and are not spamming links out there, sites like Squidoo and EzineArticles will accept your links. Just remember to keep things at one link per article.

Distraction is the worst enemy of a good internet marketing site. If you are going to get your customer’s attention, you are going to have to do it very fast. Your descriptions and other website content have to be incredibly focused, appealing and concise. If you do this you will capture your audiences attention.

It is always wise to include keywords in all HTML title tags. By doing this, search engines will be more apt to factor them into search result calculations, thus facilitating higher page rankings for your content. In keeping with this theory, it is also important to include effective keywords in tags, titles and descriptors relating to videos you place online.

Constantly evaluate and improve upon the usability of your website. If an individual visiting your site can’t use the site then you will never be successful. The product or service you’re marketing can’t sell if someone can’t figure out how to order it. You can’t gather your client’s contact information if they don’t know how to leave it. Make sure your site is easy to use and running smoothly to best meet your marketing goals.

You should do whatever you can to get other websites to link to your websites. Use word of mouth promotion, social networks, such as facebook and twitter and other new publishers, to spread the word about your site and content. Try sharing their content, as well. If you share theirs, they may share yours.

Use the above techniques in your own marketing strategies and keep track of which works for you and which don’t. It’s important to remove any marketing ideas which fail and implement those that work over and over again. Tracking your work is as important as doing the work, so keep learning, testing, and growing!

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