The Perfect Website Name
Okay, you’ve just selected the perfect website name. After you attempt to register it, you notice that the .com version is already taken. Now what can you do? Often, the registrar has suggested a different TLD (top level domain). If they are available, they probably suggested a .org or .net. Even so, should you use any of these other suggestions?
Does It Have To Be A .COM?
Nearly everybody|Nearly all people} assume the fact that a .com domain is often the ideal domain to purchase. While, it’s true that a .com is often the first domain people try, many businesses use other TLDs to great effect. What most don’t realize is, you must decide how people will access your site. Are they going to just type your organization name into the address bar? Are you branding a product? Which kind of business or blog is your site about? The answers to such questions might well be as varied as the questions themselves. Another thing to keep in mind, if you’re able to brand your services or products website, then most generic TLDs will work.
Most well-known TLDs
You will find that the .com is the most preferred TLD. The second major TLDs would go to .net and .org. In the past, .org and .net had the distinction of other business types. Non-profits mostly used the .org TLD and online Companies used the .net TLD. Nonetheless, that has changed. Since TLDs generally are not regulated, anybody can purchase these domains. For all those unable to get their domain as a .com and you really really want to use that name, stick with either a .net or .org. Bear in mind that most if not all registrar’s charge more for a .net or .org domain versus a .com. It is usually just a few dollar’s more, but that extra expense is there.
Well Established Products and Services
What if you already have a well established service or product name? One which is memorable, easy to spell, and catchy. In a case like this it might not matter what TLD the name has. Changing the name to accomodate a .com just would not make any since. For SEO purposes, it would be much better to have a .net or .org TLD with a domain that suits your product or service. Finding a complete new name just so you can actually obtain a .com TLD would simply cause to much confusion.
TLDs For Countries
Another type of TLD that is often overlooked are the Country designations. These are generally often used to respresent services and products that are within a particular Country. These TLDs are comprised of .us for USA, .co.uk for United Kingdom, .de for Germany, .jp for Japan and many others for the different countries around the World. In most cases, these TLDs can only be purchased by businesses that operate in that particular Country. If your primary offering can be found World wide, then you really should have no issue obtaining a domain in other Countries. However, should you only operate in one Country, it is best to only buy that Countries represented TLD. Otherwise you might ?mislead? your end users.
Generic But Odd TLDs
There are several generic TLDs that are rather odd. They have names like .name, .biz, .info, and .pro. These are categorized in the the category “Generic Restricted”. I call these odd mainly because they have a restricted designation, yet like most TLDs they aren’t regulated. Hence they can be used for nearly anything. If the top three TLDs (.com, .org, .net) are taken for your website name, you will often see these available. Although you could be tempted to purchase one of these types, I advise against it. Google can rate these lower in its search rank. They’ve also built up a bad reputation. Many people, for some reason or another, associate them with junk or spam sites. It is best to avoid these TLDs for your main site.
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