There is a lot of confusion concerning the utilization of hyphens being used in domains. While researching hyphenated domains I found lots of conflicting information so I provides you with a distilled view of what’s currently thought to be the facts regarding hyphens in domains.
When I started Name Search Domain I had a lot of trouble getting a domain which i can use to reflect the topic of my site. After quite a bit of research I made a decision on NameSearchDomain.com, without hyphens.
It was once the case that utilizing a hyphen to separate keywords inside your website name would give a better ranking within the search engines. For some time this was the case but due to the over zealous use of keywords in domains, search engines like google now think about this like a spamming technique. Using hyphens in your domain name still makes it much simpler for search engines like google to see however it generally will not benefit your ranking.
If you are using an unhyphenated website name like myself using keywords it is generally thought that search engines such as Google can select the keywords. If you are using hyphens then your keywords are easier to pick out out of your website name. Therefore if there is no internet search engine benefit to using hyphens and keywords in domains why do people still use them. The reply is undoubtedly anchor link benefits and easy readability.
For those who have hyphens in your domain name it’s easier for any human to read and recognise the keywords in a domain. Take a look at specialistcheeseemporium.com or visit specialist-cheese-emporium.com. It’s quite obvious how the hyphenated version will probably be recognised more easily.
Recognising the website name is one thing but entering a domain name into your browser is another. It’s easier for somebody to type the unhyphenated domain name which is easier for somebody to give out the website name to some customer whether it does not have hyphens inside it. Many people might not understand what a hyphen is.
There’s thought to be another advantage of keywords in domain names and that’s anchor links, that’s keywords in back links to your site. If your webmaster links back for your site using their site they often make use of the domain name since the anchor-text. This is obviously good for you since it works well for reinforcing those keywords with your site towards the search engines. So if your site is specialistcheeseemporium.com they may type this as all a word or even as specialist cheese emporium. For the hyphenated version they’d probably type specialist-cheese-emporium.com.
So when choosing your website name and choosing whether or not to use hyphens you have to consider how the domain name will probably be interpreted and utilized by others, not machines. I selected my domain name without hyphens purely because most people will type domains with no hyphens. I actually do use hyphens but only in my filenames as this makes it easier for people to see the ones are not as likely to key in a page name as is also web site.
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