Sticky Web Domains

Introduction

The given article is intended for authors and owners of the sites wishing in more details to prosecute by subjects of search optimization and promotion of the resource. It is calculated basically on beginners though also on the skilled web designer, I hope, you will get from it something new. It is possible to find a considerable quantity of articles in the Internet on a theme of search optimization, in the given article attempt to unite all information in the form of a uniform, consecutive course.

The information presented in the given article can be divided into some parts:

- Accurate, concrete recommendations, practical guidance to action;

- The theoretical information which, in our opinion, any expert in this area should possess;

- Councils, supervision, the recommendations received on the basis of experience, studying of various materials, etc.

1. The general information on search engines:

History of development of search engines

In an initial stage of development of the Internet, number of its users were insignificant, and volume of the accessible information rather small. In most cases to the Internet employees of various universities and laboratories had access, and as a whole the Network was used in the scientific purposes. At this time the information search problem in a network was far not so much actual, as now.

Creation of catalogs of sites in which references to resources were grouped according to subjects became one of the first ways of the organization of access to information resources of a network. Site Yahoo which was created in April, 1994 became the first such project. After the number of sites in catalog Yahoo has considerably increased, possibility of information search in the catalog has been added. It, certainly, was not a search engine in full sense as the search area has been limited only by the resources which are present at the catalog, instead of all resources of a network the Internet.

Reference catalogs were widely used earlier, but have practically lost the popularity now. The reason of it is very simple ? even the modern catalogs containing a large quantity of resources, represent the information only about very small part of Internet. The biggest catalog of network DMOZ (or Open Directory Project) contains the information on 5 million resources while the base of a Google search engine consists from more than 8 billion documents.

Project WebCrawler appeared in 1994 and became the first high-grade search engine.

In 1995 there were search engines Lycos and AltaVista. Last many long years were the leader in the field of information search in the Internet.

In 1997 Sergey Bryn and Larry Page have created Google within the limits of the research project at Stanford University. At the moment Google the most popular search engine in the world.

On September, 23rd, 1997 the Yandex search engine most popular in a Russian-speaking part the Internet has been officially announced.

Now exists 3 basic international search systems ? Google, Yahoo and MSN Search, having own bases and algorithms of search. The majority of other search systems (which can be counted much) use results of 3 listed in this or that kind. For example, search AOL (search.aol.com) and Mail.ru use base Google, and AltaVista, Lycos and AllTheWeb ? based on Yahoo.

Today the online technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of guides on how to make a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a new website” and similar topics.

I am very surprised sometimes, when it is necessary to be engaged in promotion of sites in search engines, how much time it takes for full promotion of a site. Actually, it is even impossible to tell that there is such concept as “full” promotion of a site since this business has endless number of variants.

90 % of marketing services which we offer, are based on time. Of course there are expenses (registration in catalogs etc.), but the basic part of cost of our services is the time spent for each project: creating texts, the analysis, optimization, dialogue, reports etc. To say in general, a client can hardly understand completely all these details, especially those clients who are looking for something cheaper.

When it comes to purchase of package of SEO services, the main point is how much you are able to pay for an hour and how many hours you would like to be spent for promotion of the site. The price established by optimizers for a package of SEO services, is defined by spent time and the money received for it. If to consider a package SEO from the point of view of time then 1000$ gives 5-30 working hours of an optimizer a month. Those who take 1000$ for 30 hours, or receive too low results, or are not enough qualified to ask more. Those who take 1000$ for 5 hours, have good results or competent, or both.

Nevertheless, 5 or even 10 hours spent for optimization per month, are not so much if to imagine, how much work has to be done.
Here is an approximate list of services of a usual high-quality SEO campaign:

* Selection of keywords: can originally occupy about 10 hours, plus 30 minutes for additional research every month.
* Optimization of pages: 3-6 hours (for a page) for text and code optimization.
* Analysis of useability: 2-12 hours per month depending on the depth of testing.
* Creation and installation of links: 2-10 hours per month depending on the size of a site.

Payment can be done in several variants: either advance payment for the stipulated quantity of pages with the subsequent service, or monthly payments including research, optimization and installation of additional links.

An average firm SEO takes 150$ for an hour, i.e. 3000$ a month or 36000$ a year ? it is quite good enough for a small business. But it seldom happens that one person can execute all spectrum of SEO services alone, therefore optimizers have to employ additional employees who in turn take 35-150$ for an hour, and even more. That is why optimizers establish such high tariffs.

Undoubtedly, not every optimizer will agree with the numbers that I have written above, however, we will tell fairly, 10000$ a year cannot pay back all time spent for a package of SEO services. As I have already told, the main point is time. Every optimizer should decide how to arrange the time he/she has: to spend more for improvement of content or on arrangement of links etc.

Nowadays the web technologies are very popular. The web network is not only a place to entertain but also a platform to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for info on how to build a website, are advised to refer to the Web itself. It is full of docs on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “business plan for websites” and similar topics.

Invest money to forum advertising, your investments will be repaid with interest. Are you afraid? So you are not completely sure that your idea is great. If you do not have free money, you always can earn the minimum sum for the development of your undertaking in Internet. The less you are ingenious, the more money you will need and the more you will have to work in order to earn this sum of money. It is a life law.

So, I suggest you some good pieces of advice about forum development.

* Invite experts

Retired military men, veterans of hot spots, professors, actors and even a celebrated circus acrobat are interesting for thousands of people. There are many interesting, deserved people probably forgotten by a society who only will be glad to special attention to their personality. They will agree to work for free, and if a site is free this is the basis of its popularity.

* Use photos.

Nonverbal dialogue is the most ancient and deep. It is known that world known popular blogs are photoblogs, where you can see many rare beautiful or interesting photos. But we are interested in a very banal thing, i.e. sales of absolutely ordinary goods, for example, overalls. It is not a problem! Use PhotoShop and make a photo of a conductor standing on a tribune of English football fans and conducting songs of fans.

* Single out your forum against others.

You should be the best at least in one component. The best useability, the best design, the best moderation of sections.

* Status.

1. The quantity of messages should give certain bonuses to a client. Possibility to create a photo album, to moderate subject matters, etc.. Do not worry that such politic will frighten off beginners. They very seldom want to create their own photo albums on forums where they know nobody. Of course there are persons who like to show themselves at once. They will negatively take a requirement to write a certain quantity of messages. In order not to lose them, let them know that they can get the permission to create a photo album. Let them send bids ? you can flatter them, having answered that you are so interested with their first message that as an exception you give them the right to do photoreports before put time.

2. Use the status that is not connected with quantity of the messages written by a person. Besides the mentioned experts, it can be, for example, “the girl of the forum” ? a lady who spreads her nude photos every week. The difference from erotic materials that have blocked Internet will be that each registered user can communicate to the object of desire in on line mode. If the lady is also a model in Internet agency this only will increase quantity of her clients.

3. At last, you can turn to services of paid promotion of a forum to increase speed of its development in 5-7 times.

These days the online technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of docs on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.

Forum is:

*+ cozy home where you are a host;
*+ the techniques of “long lasting” sale;
*+ search for partners;
*+ the source of power.

And this is about your forum too. We do not talk about the advantages of a forum, as it is, for example, the advantage by the opinion of experts. The advantage of a forum for a network is a theme for a separate conversation. Now it will be a question of your personal benefit from your personal or corporate forum.

Let’s begin with sales. It happens very often that a client can not get the goods at once, because of absence of money and uncertainty of the goods or service. In this case a forum will be very useful for you.

Forum is a seller, an advisor in your on line shop. It will always find time for unostentatious conversation with the client, it will answer any the silliest question politely and without irritation. In a case when a potential client comes in the tenth time and instead of purchase starts to ask a question or simply come to your shop just to chat, nobody will turn the client out, but vise versa, will have a very interesting conversation. The client also can get some pieces of advice completely for free.

Besides, a visitor can always study the previous discussions, learn a lot of new for him/herself, find out that the questions, that he/she is interested in, are interesting for others too. On forum a cient understands that no one is going to con him/her out of money. A client can see real people who have already got your goods. A client read their responses, complaints, wishes. Probably, your goods will be actively compared to other similar: a visitor will accurately see all pluses and minuses of your goods. To say in one word, if you sell a really good service, your forum is your best assistant.

Forum is a cozy home for persons holding the same views with any level of control, any degree of rigidity of a moderation and any periodicity of meetings. Forum is a club of interests with any emotional dominant which is set by you. If you want to swear, then swear, if you want to praise and rejoice at mosquitoes in a wood, there will be persons holding the same views with you.

Forum is a search of partners. It is known that only 15 % of business contacts are successful and this is in the best case when you do everything properly. This is a general property of business, and now imagine how many contacts you have in case of possession a target qualitative forum with audience of 100 persons, that constantly grows. Even such a small audience will give you 10-15 useful and important business contacts.

Forum is a source of power. This feeling is vile a bit, but aspiration for power inherent to many.

Nowadays the online technologies are very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to plan a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “business plan for websites” and similar topics.

As it is known, advertising is the engine of commerce. And it is true, whatever good the commodities are, in the conditions of a free competition and market economy advertising becomes a key method for attraction of attention of customers to commodities or services. The chance of purchase of commodities or the order of services is much less without this attraction of attention .

Target audience, being one of the major categories of sphere of media planning, represents a group of people on which the advertising company is focused. The given group, first of all is dictated, to what particularly social layer accepts the goods or services, and how price and other characteristics of the goods define it. These conditions as you can see easily, represent themselves a singl logic whole too.

Sometimes it is rather hard to reveal the target audience. This super important question is very uneasy to solve, so far as concerns a new product that is only prepared to be brought to the market, or have just appeared. In this case special researches are usually hold. You can get a ready base on consumption ? Media Marketing Index (MMI), company Gallup Media Asia makes such research twice a year ? and to refuse from carrying out of your own researches.

At initial stages of media planning “portrait” of the potential consumer should be defined. The people that match to the given “portrait”, also become addressees of the advertising company. The given group of people is named the target audience.

You are to orient to the ratings that are connected the target audience during the advertising campaign. To say in other words, the rating of one or another media means is in general not so important, and the percent of the target audience participating in this rating, is much more important. Besides, there is a target audience which name is “All people “. “All people” is a type of the target audience and any target audience cannot exceed it by number of people.

Target audience definition shares on a series of stages. First, on a prosperity, age and sex you get the percent of consumers in a demographic cut, that is what ratio of women, teenagers, men are interested in the goods purchase. Besides, frequency of consumption in group (number of times a week, a day, a month) is defined. And, at last, magazines and newspapers preferred by consumers of this product are defined. It is also important that the target audience has large sizes as the less the target audience is the more the error percent in media measurements is.

To say in other words, it is impossible to deny the importance of competent allocation of target audience as it gives the chance more individually, intelligibly and adequately to address to the potential consumer that will increase efficiency of the company repeatedly.

Today the Internet technologies are very popular. The web network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. There are lots of docs on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “business plan for website” and similar topics.

I can hardly make myself to say one of the oldest cliches in the field of search optimization that the content is the main thing for a site. (Content is the King).

Also as TV men declare that the main is video, and employees of radio stations say that the audio is the most important, as well optimizers of sites insist that the most important is content. Certainly, the content has the value, and it is rather large, but it is not the panacea in online marketing.

We know that people like information, and they like to communicate. We also know that people like shopping and the quantity of purchases in a network increases every year. All these researches speak only about that, on what we spend time in a network. Really, I do not spend a lot of time for shopping.

From what time the purpose of Internet shops is keeping visitors on a site as long as it is possible? Isn’t it much more important to make visitors become buyers?

* the Step 1: to attract visitors.
* the Step 2: to interest visitors.
* the Step 3: to sell the goods.

To make this goal real you have to keep a visitor on a site as long as it is possible.

I do not want to underestimate a content role on the sites which are on line shops. The information which will help visitors to make the decision to purchase, useful pieces of advice and so forth forms the positive relation to your site and will involve these visitors again. But the main purpose is to bring the visitor to purchase.

It is necessary to create sites which meet requirements of visitors. Adding more and more content to a site which has to sell, is not the best strategy. But, on the other hand, if there is enough information, that is necessary and interesting to visitors, they can easily turn from casual visitors to buyers. It can be made in several ways.

Many on line shops start to participate in ratings and to flash in thematic reviews. Others do it, creating blogs through which they spread the important and relevant information from corresponding areas and give pieces of advice and consultations. And someone still continues to create information layers on a site which occasionally can involve visitors.

It appears that those on line shops which create a thematic content, are not so successful, but those shops that build the community based on interest to the goods are the most successful. A place where visitors can come for the information about the goods, to learn more about it, to discuss it, to share the information with others and then to make purchase, it is much more important for sales, than simple Internet shop creation is.

Creating community, you not only sell more goods, but raise recognition of a brand and loyalty of consumers. And it is much more important, than one time purchase. Therefore though the content still remains an important component of sites, there is a new direction in online marketing.

Currently the web technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to avail themselves of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

Text elements

Headline. It is an “advertising” of a document. A reader decides if to read a text or not to read it, by a headline. It is read in 5 times more, than a text itself. It should work. Absence of a headline is nonsense! Not clear or banal headline is a miscalculation! Type of headlines like «Dear clients», “Ladies and gentlemen”, we “Invite”, “Press release” “Announcement” is an empty place. In the end of a headline do not put a dot.

Subtitle. It is very useful to long texts.

Headlines in a text. They considerably facilitate reading.

The signature under a photo. It attracts a reader’s attention.

A text itself. Its length depends on a subject. It is desirable, that a text reflects all selling moments, but without “water”. Maximum of information with minimum of words!

The firm name. The name of the firm is placed below. Together with the address. Do not write «contact phone number» ? there are no not contact phone numbers.

Slogan. If there is no good slogan, do without it.

Quotations. They often explain a thought figuratively and economically.

Inserts. Place a facilitative material in them, quotes etc.

Tables and graphics. They can visually represent a numerical material. Use rationally!

The plan

Do not hurry up to write a text. Start with the plan. Include selling moments to it. Adhere to a correct arrangement.

Arrangement

Almost any document, that is long enough, should have three parts: introduction, the basic part and the conclusion

Introduction begins with a general statement and converges to the basic thesis (headline) of the document. The basic part contains the developed reasoning. The conclusion begins with a thesis and comes to the end with generalisation. It reminds the turned introduction.

Texts high-tech. They often have two readers: a manager-nonspecialist and his/her advisor. Explain new technologies.

Paragraphs

Divide the text into paragraphs. Each paragraph contains a finished statement. The length of paragraphs is various. Paragraphs are incorporated with transition words and phrases: “hence”, “therefore” etc., the structure of paragraphs reminds the document structure: introduction, the basic part and the conclusion.

Sentences

Alternate long sentences with short sentences. Co-ordinate a sentence with the previous one. The strongest place of a sentence is its end, therefore in the end put the newest or the most important information.

Words

Language and vocabulary of a document should be corresponded to its appointment and audience. Do not abuse terms, abbreviations and a cliche. Use more verbs, and less adjectives.

Style

Choose a style that is close to the target audience. Avoid a Passive Voice. Check the text ? it should “sound”.
Do not try to be original!

Formatting

It is a choice of characteristics of types, lines, backgrounds etc. Its task is to facilitate mastering.

Backgrounds. The text is better perceived in black and white or to a pastel homogeneous background, therefore use backgrounds cautiously.

Lines. The most readable length of lines is to 45 signs ? use some columns of the text.

Types. Serif types (like Times), of the size 10-12 are most readable.

Today the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “website strategic plan” and similar topics.