Archive for July, 2010

Web Site Building And Design.

Friday, July 30th, 2010

Incorrect increase in a photo:

According to results of voting on 10th place there should be pop-up windows. Instead, I wish to pay attention to one problem which has received smaller quantity of voices, and still not less important.

One of the checked most up rules f usability demands commercial sites to give to the buyer possibility to enlarge goods photo that it could be considered is better. Survey of trifles or an estimation of texture of the goods will convince the buyer that these goods can be bought on the given site.

It is pleasant to see that the majority of sites submit to this rule and offer the enlarged photos of the goods which disappear under an icon with the magnifier map more often. But many sites realize this function incorrectly.

Worst of all, when the user, clicking the button “to enlarge a photo”, sees the same photo. Units which do nothing always are an error. Such links and buttons in vain take place, in vain wasted time and total confusion “What happens? And even the more widespread error is the link, on the main page which carries on the main page.

Other almost same gross error is made by sites which enlarge a photo only on a percent share. If the visitor has asked the big photo, and give it the big photo. It iss better if this photo on the sizes coincides with the most widespread sizes of the screen for your users (1024?768 for commercial sites of type B2C). In other cases even it is not enough of it, and then the visitor should be offered some small pictures in integrated with details that it had not to scroll for this purpose upwards-downwards the big photo.

Yes, on a start page there should be small photos that the design was tidy. Yes, always it is necessary to remember speed of downloading and page “weight”. Even in our century of the high-speed Internet slow speed of downloading appears in the list of errors of web design. But, when users obviously ask to show them the big photo, they obviously agree to wait, while it will boot… Except for only those cases when contrary to waiting them I receive a photo of the average size on which the trifles are not visible, allowing making solution on purchase.

Back to web design bases
It is necessary:

* that it was convenient to read the text;

* that the content of pages answered to the asked question;

* that navigation and search helped them to find that is necessary for them;

* that forms were easier and shorter (fast registration, fast calculation for purchases and so forth); and

* that there were no errors, the misprints, the distorted data, the broken links, an out-of-date content;

These days the online technologies are very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. There are lots of docs on how to make a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “where to make a website” and similar topics.

Web Designing Errors

Friday, July 30th, 2010

1. Bulky forms

I have received set of complaints to the problems linked to forms. What? Forms are too often used in Web and they often appear too big, with set of unnecessary questions and variants. By large for Web applications something is required to us larger, than an old metaphor of the application. Well for now users should face forms therefore make so that this meeting has passed as it is possible without serious consequences. Here five main rules about it:

* Delete all superfluous questions. For example, so you need to know, properly to access to the user: Mr., Mrs. or Ms.?

* Make mandatory only that field which is precisely necessary to you.

* Support auto filling function in a browser. For this purpose select for fields from a html-code usual names (simply name, address, etc.)

* Install the cursor automatically on the first floor of the form. So one click by a mouse is saved.

* Flexibly support a format of telephone numbers, numbers of credit cards and so forth After all very simply to program the computer that he deleted superfluous brackets and blanks in numbers. It is especially important in cases with older persons when sites demand from them the data in an unusual format for them. What for to lose the order only what the buyer prefers to group beautifully digits on four in number of the credit card, instead of to enter their continuous stream from 14 digits?

The forms breaking rules of internationalization, called set of censures in foreign users. If on your site input of the Canadian postal index leads to an error, don?t be surprised that for you not too it is a lot of clients from Canada.

2. Absence of the contact information or the other information about the company

In spite of the fact that now as the contact information ask a phone number and an e-mail address more often, presence of the usual mail address on a site can appear much more important, than a phone number and email as it is one of tags on which visitors form a degree of belief to you. Who from you is ready to entrust the money of the company which hides the address where it is?

How it is better to submit contact information, esteem article ŤAbout usť – how to represent the information on the organization on a site and article “Helping Users Find Physical Locations”

3. Mockups of pages with the fixed width

Here complaints are shared on two categories:

* On the big screen monitors with web sites it was inconvenient to work, as they are not become wider at a wide window. And on the contrary, if user there was a small screen monitor, and the page was not “rubber” on width, there was an intolerable bar of horizontal scrolling.

* the Right part of the fixed page appeared cut off. It especially irritated Europeans who use narrower format of a paper (?4), than that is used in the USA

Nowadays the web technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “make a business website” and similar topics.

Five Basic Ways Of Making Money On Your Web Site

Friday, July 30th, 2010

Internet gives a lot of opportunities to earn money on your own web site. The world net has been changing since the day of its development, and if the Internet used to be the space where you could get information for free, then now it is like a huge market where you can earn rather good income. There are many ways to make your site bring profit to you, but we will look through the five basic ways of making your site profitable.

The first way — you can sell your own products or services via your web site.
You can create a commercial web site and to promote and sell goods or services on it. Actually creating a commercial web site needs a lot of time, hard work and expenses, so if you think only to start on line business, then it is better not to start with commercial web sites.

The second way — you can provide for space fro advertising on your web site.
This is one of the most widespread and traditional ways of getting profit. A lot of merchants always look for space where they can replace the advertisement of their on line businesses. But you must have strong site to be able to sell space for advertisement. You can get weekly or monthly payment for the space on your web site or you may use the system of pay per click, which means that you get a small amount of money every time someone clicks on advertisements placed on your site.

The third way — to create paid content offering on your site.
You can earn money on creating unique and useful content, users will pay for viewing the content offering. A membership site is a good example of paid content.

The fourth way — email marketing.
This way has become very popular for last time. You use email addresses of other users to let them know about the goods you are selling or services you are providing.

The fifth way — affiliate marketing.
This is the most preferable way for those who only start on line business. In the field of affiliate marketing you do not have to purchase goods, to promote them and to look for customers to buy your goods. You work as a reseller between a customer and an owner of an on line store for example. Users may look through reviews of some products on your web site, the reviews come along with your affiliate link that sends users to the site of the merchant. You get commissions from every sale made through your site.

So, if you only start making money on line, affiliate marketing will be the best solution for you. Of course you need to learn a lot about how to create web sites and how to make affiliate marketing profitable.

Currently the Internet technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for details on how to build a website, are advised to refer to the Web itself. There are lots of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to take advantage of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for websites” and similar topics.

Web Design Errors

Friday, July 30th, 2010

1. Flash:

I consider as the personal failure that Flash has received a gold medal in this competition. Has already passed three years since that moment as I have urged developers to correct essential problems with Flash and has published a manual how it is necessary correctly to use it. When I addressed to the main conference of Flash-developers, practically all have agreed that the excessive hobby Flash should sink into oblivion and that Flash can give in the future to users convenient user interface.

At all these good intentions the most part of Flash-developments which should face web users, are simple hand-made articles which only irritate people, without bringing any advantage. Pleases only that screens-prompts and flash-pictures have practically died out. They were so harmful, what even the most unsophisticated web designers are not taken to do them though there are still customers (even more unsophisticated) which wish to see such pictures on the sites.

Flash is a software environment and it should be used so that users received additional functions and possibilities which cannot give them static pages. Flash it is not necessary to use only that on page something ran and jumped. If the content of your page is boring, copy the text to make it better, employ the professional photographer that that has made better photos. Do not force the page to dance cha-cha. It will not involve attention of the user, on the contrary – it will leave from your page; the majority of people equate animation to a useless content.

Usage Flash in navigation almost always is an error. People prefer predicted navigation and static menus.

2. The content which has been not written specially for Web

Writing for Web means:

* to write shortly

* to write so that the text was convenient for viewing

* to write precisely to a subject (instead of to fill space with advertising noise)

The text for Web should:

* answer questions of users
* use for this purpose a simple language without special terms (it also improves visibility of yours the text in searchers as users search for the documents necessary to them by the words, instead of under your specific terms)

3. Bad search

All other errors in the are list simply enough to correct, and only correction of search demands the big operation and considerable expenses on qualitative retrieval. Nevertheless, expenses pay off, as search is a fundamental component of operation of the web user with a site, and every year this component all becomes more important and more important.

6. Incompatibility of browsers

I recognize: during the seminars in the spring of 2004 I have assigned to the requirement of cross-platform compatibility one star (that meant – “it is necessary to think of it but only in the event that there is superfluous time, and in general – is not mandatory”). At that time practical all used the Internet Explorer and in support of other browsers was more and more estimated as the superfluous expenditures which are not bringing profits.

Today many people use browser Firefox (and others not such widespread products, as Opera and Safari) that the requirement of support of different browsers again in the agenda: do not frighten off the clients only because they prefer to work on other platform.

These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a platform to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. It is full of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “make a new website” and similar topics.

Main Errors Of Web Design

Friday, July 30th, 2010

Main errors of web design

Briefly: In the list still our old acquaintances it is errors which continue to supply troubles to users and in 2005.

For the given list of the worst errors of web design I have decided to try something new: I have accessed to readers of my mailing list with the request to name those problems of usability which in their opinion are the most irritating.

I have assumed that, accessing with such request to readers, I will manage to reveal set of such details which escaped me during my tests with users. But it has appeared that it is not so. Instead I have received the list from all same items which occupy the upper 30 lines in for a long time already existing list of guidelines on usability. Therefore, if you, viewing given web design errors, will catch yourself on a thought “Yes, I know for a long time already it”, it is normal.

And still there is a reason in reminding to you of known errors and to put their correction on the first place in the list of current affairs. These errors are still so widespread that is clear, why people continue to complain of them.

1. A problem with readership:

The error has come out on top in a choice of a font with overwhelming advantage. It has received twice more voices, than an error ?2. Approximately two thirds of voting complained of too small print or on the fixed font size; approximately one third – on small contrast between color of a font and a background.

How the flexible font size improves readership of the text, the Font size let see article “users”, written in 2002 select.

2. Non-standard links

Here are five main rules for links:

* Clearly specify on page that is the link: if it is the text, let it will be colored and underlined (do not use underline for the usual text)

* do not hide distinction between the visited and not visited links

* Explain to users that they will detect, having followed the link, add though a little key information in the text of the link that the content could be scanned easily to the person and the retrieval robot. Do not use in the link the text “to click here” or other speaking phrases similar anything.

* Avoid usage JavaScript in links, and also other refined receptions which break standard interaction with the link.

* In particular do not open page in new windows (except for PDF-files and so forth)

Links is the first unit of interaction in Web. Breaking habitual operation of the link, you confuse users, and it complicates it operation with your site.

These days the web technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. There are lots of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a flash website” and similar topics.

Make Money On Your Web Site Writing About What You Are Interested In.

Friday, July 30th, 2010

You may think that only specialists can make money on the Internet. This opinion is very widespread but it is not true actually. You can start your on line business without having any special skills. Of course you will have to learn a lot about on line business, but this won’t be very difficult and will take your time only.

It is really easy to make a web site and to make money on your web site if you can write. But at the same time you should keep in your mind that you will have to work hard. At the beginning you will have to learn how to create your own web site. It is not as difficult as it may seem to be. There are a lot of sites in Internet that can give you much information about creating web sites. Making those simple steps you will create your web site easily and for a few hours. There are professional web design studios of course and you can turn to such a studio in order professional web designers and programmers to create a web site for you. But the work of professional wen designers and programmers costs rather much. At the beginning of your on line business you can create a web site by your own.

Your age and the level of your education do not have any matter in on line business. On line business is developing with each and every day and nowadays this is one of the most widespread and profitable kinds of business.

There is must be a theme that you are interested in and that you know a lot about. You can write about the theme you are interested in, this can be music, movies, home plants, TV shows, cooking, hot beverages, dancing, traveling, art painting, diets and so on, so on……….

So, if there is a theme you are interested in and you are able to write interesting things about this theme, then you have what to start your on line business with. And here you can earn very good income by creating a web site that is based on the theme you are greatly interested in. You do not have to purchase any special software or tools. You only need to be able to write.

So, you have to do the following things: first you create your own web site and on its pages you place the information you write about the theme you are interested in.

This activity can bring you very good income if you devote enough time and strengths to it. It may not replace your salary, but having some extra money is always very well, isn’t it?

Currently the web technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for info on how to build a website, should refer to the Internet itself. There are lots of docs on how to plan a website and related topics.

In any way, it wouldn’t be smart not to use this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “build your own professional website” and similar topics.

Ways Of Promotion Of Your Web Site.

Wednesday, July 28th, 2010

You have created your own web site (an on line store for example)!
Customers can choose goods, pay for the goods and they will be delivered to the customer’s palce. But! Customers must know about your on line store and visit its web site, so you need advertising. How to promote an on line store? Every on line trader asks himself/herself this question sooner or later. Let’s try to overview some ways of promoting web sites.

Banner advertising.
Sometimes it seems that banners appeared at the same time with the net. Banners is the most widespread kind of advertisement in Internet. What is a banner? A banner is a graphic block of a certain size (468?60, 100?100, 125?125), that bears advertising information. Banners are mostly displayed with the help of banners nets. A banner net allow you to display your banners on the sites of other owners displaying others banners on your own web site. The banner net usually takes a commission percent. But as your site is “young” enough the amount of displaying banners on yoru site won’t be large too. That’s why you will have to buy banners displays at one of the nets.

You should also pay attention to the creation of a banner. As what is a banner on its essence? A banner is very close to a announcement in a newspaper, that’s why a banner must arrest people’s attention at once. Modern Internet technologies allow you to create “live” banners that can forward you to the necessary part of the site or to add sound to your banner. Besides the statistician says that users click more often on banners with animation than on static banners, and of course banners along with the site must be very stylish. In Internet you can find a lot of good pieces of advice how to create banners. Or you can pay money to specialists and they will create banners for your on line business.

There is one more way to promote your web site. These are mailing lists.
Mailing lists have their own advantages over banners.
The first — users sign up for a mailing list on their own will, so there is a big possibility that your mailing list will be read (this can be compared with subscriptions to newspapers)
The second — you can display hidden advertisement in a mailing list in kind of stories about new goods for example (with the link to the goods), field of view of your on line store etc.
The third — in your mailing list you can display banners of any sizes whatever you want.

You also must remember that the information is sent to a user only if the user wants to get this information (when he/she signs up to the mailing list). Do not overload the user with the information otherwise the user will refuse from your mailing lists. If your site offers a wide range of goods. allow your users to choose the category of goods he wants to get information about.

You also shouldn’t forget that many people use Internet for communication. So, visit different forums and chats and leave the address of your store there. Visit all free notice boards and display the information about your store there too.

Today the online technologies are very popular. The web network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Web itself. There are lots of guides on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.

How Is To Create A Site Correctly?

Tuesday, July 27th, 2010

First of all, it would be desirable to notice that at the order for working out and site creation in most cases the customer himself just does not know what he wants.

Beginning work on site creation it is necessary to remember following criteria and stages:

- Structure of the site (i.e. the customer and the executor should understand each other completely, thus the executor, being guided by all wishes of the customer should embody them in a preliminary breadboard model).

- At following stage of works it is necessary to co-ordinate structure and site sections (the customer should represent accurately what quantity of sections and with what information will be on a site, also, should represent as the user will get from one section to another, and so on).

- Then it begins expedient to make the technical project and to count up amount of works (the customer makes the technical project in which he specifies the quantity of sections, quantity of pages and other necessary specification of a site, including the full list of created pages and modules, their appearance and functionality. The executor, making a start from the technical project, calculates amount of works and exposes the preliminary price).

- If the prices satisfy the customer, at a following stage the designer starts design creation (or several designs) of a site.

- After granting of design to the customer and it?s statement (at occurrence of remarks from the side of the customer, it is necessary to eliminate trifles and completions), the maker-up and the programmer start to work.

I would like to say also some words about the specification at working out of sites.

Frequently, the customer wishes to see the site not always readable, not always convenient in respect of navigation, sometimes he chooses color schemes and palettes for a site himself, potentially repulsing the user. Many people can agree with such situation and to say that they will make any whim for money of the customer, and they will be right. But it is extremely difficult to win the market, proceeding from such position. Here is an example.

You come to the shop to buy the television. You see the beautiful screen, the low price, etc. You tell to the seller: ?I take it?. – One seller can tell: ?Ok, take it?, and the TV will appear not absolutely of such quality, which you expected from it, you will suffer a little, but will never come to that shop to buy something else. Other seller will advise you to take another television, and will tell advantages of it. Do conclusions yourself.

Some advice at creation of sites:

- Make user-friendly navigation – competently having explained to the customer why it is necessary for making so;

- Do soft, juicy, interesting palettes, even if the customer wants ?a site with a black background and dark grey letters?;

- Do not take tasks, which you cannot make, hoping for the help of sub-contractors;

- Remember, to create a site it is not just to make a template, it is also necessary to fill it competently.

These days the web technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of guides on how to make a website and related topics.

In any way, it wouldn’t be wise not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “make a flash website” and similar topics.

When You Order Creation Of The Corporate Site?

Tuesday, July 27th, 2010

The expediency of a site for firm any more is not challenged today, perhaps, by anybody. Therefore, questions of creation of a site, details of production, a good form rule in creation of site will be interesting to many experts of marketing departments.

The corporate representation in networks or better to say a firm site begins with finding-out of the purposes and tasks. Their knowledge helps to studios of web design and to the client to find the optimum decision of tasks in view. The main task of studio ? to carry out creation of a site, which would unite modern design, convenience in use and work equally well on any, even on the worst computer.

The technical project.

Starting point in work on site or web representation manufacturing can consider working out of the basic idea round which are under construction both design, and programming. As we already noticed, a site, first of all, should be unique in own way. It should be remembered and to work well for needs of popularization of a brand. Wishes of the client will create plus of idea of studio concept or the scenario of a site, which consists of the technical project and site structures. There should be the plan of works. It is necessary to notice, the more precisely and more detailed will be technical project, it will be less of additional works (and expenses for them) and disappointments.

Design.

It is beginning of practical work of the order, actually, the beginning of creation of a site. At this stage is carried out working out of all visual component of a good site ? it is made out so that neutral, elegant, aggressive look (depends on the purposes and a company corporate style) was combined with ergonomics.

Manufacturing of design of a web site demands from experts of special skills and the knowledge, which differs from knowledge of just graphic design. The problem of designers is to develop such design of Internet representation, which would create the general style of a composition, harmoniously connecting separate components among themselves.

Designers should care also about the interface, it should be intuitively clear, and necessary information should be accessible to users without superfluous searches. It is known that its abundance can force the visitor of a site to leave it for the reason of long time of loading of the necessary sections.

Content.

The main value of the majority of sites consists in filling. Users wander on a network, first of all, for the purpose of a finding of the information useful to them. The effective design, site navigation, interactive elements, animation are urged to facilitate the work with it.

Optimization of materials by site working out consists in preparation of the texts given by the customer, updating possible stylistic, spelling errors. If necessary, experts will promote with filling, information search for a site, with working out of texts of articles. Often, the delay is the result of slow giving of materials by the client. Therefore information gathering is expedient for beginning already after the statement of structure of a resource.

The good experts can help with working out of a firm logo, with creation of qualitative photo- and other materials, illustrations etc.

Wish you to create good site and to get success with its help! Hope this article was useful for you.

Today the online technologies are very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Internet itself. It is full of guides on how to make a website and related topics.

In any way, it wouldn’t be wise not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “where to make a website” and similar topics.

For What Is It Necessary The Corporate Site?

Tuesday, July 27th, 2010

It is no wonder that for today presence of a corporate site ? the integral component of success in business of any self-respecting firm. There are many arguments to that.

Judge yourself: high-grade and exclusive representation of the company at any time ? the most powerful business tool. It is some kind of Internet office: visitors find all information about firm and its product, which they need. Beautifully issued and accurately structured corporate site always will create favorable impression about the organization as a whole, will help to sale a product effectively, to develop new business links and to strengthen already existing.

What kind of corporate site is good? Briefly speaking, there are some the most important moments:

1. Functionality.

2. Beauty and taste in registration of external and quality in the internal organization.

3. Good content ? text, graphic and actual.

4. Convenience in navigation and using.

5. In many languages.

It is not important just to create such site. It is important to be able to make it as original marketing lever. Differently ? one of the most effective tools of the income will work at the full capacity after the maximum quantity of potential buyers and consumers of services learn about a site. Besides, colleagues and buyers will feel a certain participation in the debugged scheme of success and prosperity ? all it is reached thanks to accurately adjusted system of a feedback. Interaction with target audience is set by means of carrying out of interrogations on a site, adjustments of procedure of registration of visitors (after which they can use extra benefits), placing of section with answers to questions, interesting clients and to forum creation.

The corporate site is quite capable to expand borders of business and to stimulate purchase of the goods and company services. There is a fine possibility to spend big advertising campaigns in the Network, to place banners and to exchange them with other resources ? all it will make the most positive impact on organization activity.

For achievement of the purpose ? creation of a hi-tech product of faultless quality ? it will be necessary to approach competently to a question of advancement of a corporate site of the organization in search systems. More often, the companies, offering services in creation of representations of firms in the Network, offer also services of promotion of a site. It is very important not to be mistaken with a choice of such company ? it is the basic recommendation at this stage.

To create a corporate site and to be the leader into sphere of your activity ? it is the base of realization of all marketing plans and aspirations of any solid company.

Promote your business and get success! Good luck!

Nowadays the Internet technologies are very popular. The web network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a business website” and similar topics.